The strategy of digital marketing has been revolutionized by automation and AI-driven prospecting tools, but cold calling remains the most valuable of all the old-time strategies. It is the core of outbound sales and one of the most straightforward, least expensive, and efficient ways of reaching out to prospects. Still, a lot of the high-performing sales teams are using cold calling to get access to new people, establish relationships, and make deals in their work. Then what exactly is cold calling, and why is it still credited with a pivotal role in achieving success in sales today?   What Is Cold Calling? Cold calling refers to the practice of making contact with potential customers who have not yet indicated interest in a product or service. The call is made to acquaint the customers with the offerings, stimulate their buying interest,