Christina Milian

Customers nowadays are demanding and expecting more relevant and customized content for their business not only online but also offline. In order to meet these expectations, marketers are leveraging email personalization to migrate towards 1:1 involvements but exceed customer expectations and keep them away from all kinds of competition. “Personalization – it is not about […]

Over the years, a lot has been changed for email. From just sending a message to businesses using it as the most cost-effective way of direct marketing. According to reports, more than 80% of SMEs depend upon email marketing for their primary customer acquisition channel. With the advent of digitalization, the incoming of data through

It isn\’t easy to find leads for your business when you own a business. Building a lead generation funnel for your new business can be intimidating, especially when you\’re selling a product or service. So, When you own a business, it\’s difficult to find leads for your business. “Making your prospects feel like they have

Many people ignore the importance of having a product-driven business approach compared to a customer-driven business approach. This is because of their thinking that business operates for two primary purposes: growth and profit. So, it does not matter whether it is product-driven or customer-driven. Business experts never agree with this as there is a fundamental

Personalizing data helps companies improve the reach and reliability of potential clients and customers. More enormous data volumes may offer a great insight around B2B and B2C marketing strategy, but there may also be a problem with supply, and there has to be some variety. While more extensive data, technology, and demographic data help enhance

Christmas is the most wonderful time of the year. It is a season full of joy, nostalgia, and generosity. every year Christmas is being celebrated with utmost excitement, and it is that time of year again where Christmas newsletter ideas start rounding up from your favorite brands. But, this year rather than following and sending

The importance of a Multi-channel approach is unhidden, and most organizations know it. However, only a few believe they’ve successfully implemented one. Nowadays, every individual is engaged on numerous media platforms and devices daily making it more challenging for marketers to provide a consistent customer experience. To keep the customers consistent across these channels marketers

Best family time, superb food platters, and something interesting on Television – yes, Thanksgiving season is here. As families all over the world get ready to shower their love and appreciation for their loved ones, businesses, as well as brands, are not far behind as well. For many years, Thanksgiving has been one of the

In any business, you will not have to look very far to hear about the talk of competition such as “the competitors just launched their new product,” or you have to remain relevant for competing.” Yes, competition is significant, and it is like fuel for the business engine, but there is also some alternative energy.

Technographics: A Game-changer for Your B2B Business Digitization is growing at a fast pace all over the world, benefiting each of us. More than 60% of technology-based companies worldwide are already deploying a strategy to digitize their industry processes, providing an excellent opportunity for product and service providers. Through digital transformation, the buyers can boost