7 Best Email Marketing Software for a Successful Marketing Strategy

7 Best Email Marketing Tools to Increase Your Business ROI


Marketing trends are quickly changing. It’s common to notice that your marketing efforts vary as consumer tastes do. Email marketing has maintained its position as the best way to engage with clients, despite the introduction of innumerable new marketing strategies.

“Email is a push channel, so we need to push it to work harder” – Kath Pay.

Email marketing is the best way to:

  • Keep in touch with your prospects frequently.
  • Introduce them to your company and products.
  • Convert a cold prospect into a demanding customer

A 2019 DMA study demonstrates how email marketing ROI increased to $57. That represents a $10 increase over their previous study’s ROI.

Email enables firms to rapidly reach their target customers in a market that is becoming more competitive. However, you must have access to the right email marketing tools in order to begin enjoying the advantages.

Today, we’ll take a closer look at some of the most cost-effective email marketing software options available.


What Makes Great Email Marketing Software?

The majority of newsletters and emails you receive from businesses each day are powered by email marketing tools. They are an excellent method to promote blog content, share new product features, and overall increase customer loyalty.

While there are many tools available that offer a very complicated, sometimes even daunting, set of marketing automation features, we have concentrated on the most straightforward yet effective solutions to help you reach your main objective: promote your brand as quickly and easily as possible.

The following qualities apply to all the email marketing tools we have chosen:

  • Performance evaluations
  • Usability
  • Accessibility
  • Wide choice of models

Having said that, some platforms’ premium plans provide more sophisticated tools like drip marketing campaigns or A/B testing, allowing you to diversify your email marketing toolkit as your company expands.


What are the Best Email Marketing Tools?


The best ally for small businesses on a budget is Mailchimp. The tool is appealing with a subscription called Forever Free, which grants access to 2,000 contacts and 12,000 emails per month. In email marketing, Mailchimp is also a beginner’s best friend. This emailing tool is quite simple to learn and use.

There are many features. However, the following are the most significant ones:

  • Advanced features are designed to help you establish your e-commerce for free. They integrate with systems like Shopify, WooCommerce, and others.
  • Product listings, customer segmentation, and promotional coupons. These are created to increase your sales.
  • Data can be customized using drag and drop.
  • Utilizing specialized promotion codes will help you maintain your competitive edge.
  • Totally free email automation


The platform is extremely user-friendly and straightforward. Users typically get comfortable with using it quickly and effectively control the features. A learning center, a forum section, a video tutorial section, and FAQs are all available at Mailchimp.


Constant Contact

When you first launch your store, email marketing won’t be enough to sustain it. Constant Contact is aware of this, which is why it offers you more online business tools than only email marketing features.

The platform intends to become your one-stop shop for anything you need, including creating your email list, setting up an online store, and selling goods directly from your website.

The important features include the following:

  • Select one of many lovely email templates, tweak it, and send it to your list.
  • With its AI builder, you can create a professional website without any prior design knowledge.
  • With the website’s e-commerce features, you can sell your products there directly.
  • Launching social network advertising campaigns will help people learn about your company.
  • With its detailed data, you can monitor the effectiveness of your ads in real-time.


Constant Contact is a perfect option for start-ups and business owners searching for a product that can fulfill their needs now and expand with them in the future. These small enterprises may utilize Constant Contact to get started, grow a customer base, and establish a brand for themselves, starting with the $10 per month website builder.



With customizable email templates from Benchmark Email, you can create stunning, responsive campaigns in a matter of minutes. You can send email marketing campaigns to up to 2,000 of your subscribers using the beginner plan’s complimentary features. Automation Pro and follow-up tools (CRM) for direct interaction are included in all paying plans. 320% more revenue is driven from automated emails than non-automated emails.

Benchmark’s key attributes include the following:

  • Marketing Automation
  • Visual Email Builder
  • 1,500+ Integrations
  • Surveys & Polls
  • Landing Pages
  • Reporting
  • A/B Testing
  • Signup Forms


For small agencies and consultancies where design is vital for both employee training and the

best client experience, Benchmark email is a particularly excellent option. It is an affordable option for small business that need a stunning and user-friendly email marketing tool and marketing automation software, with subscriptions starting at just $10.50 per month.



One of the most rapidly expanding email marketing systems available is Flodesk. Small-to-medium-sized businesses and design-obsessed entrepreneurs particularly like it. It has a user-friendly, drag-and-drop email builder that is simple to use for everyone.

There is a sizable collection of the most exquisite email, landing page, signup form, and pop-up templates available. The tool is made for a variety of purposes, such as welcoming new subscribers, promoting products, and boosting sales.

“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray.

Features of Flodesk include:

  • The capability to design beautiful images within the platform, eliminating the requirement for third-party applications like Canva
  • Workflows that are ready to use, such as lead magnet deliveries and sales sequences
  • With the use of effective audience segmentation tools, you can send out information that is highly tailored.
  • A pop-up, landing page, and signup form creator
  • A straight Shopify integration
  • Informative analytics and reports
  • Flodesk University and blog postings are excellent sources of information.
  • A helpful Facebook group for Flodesk Insiders to help with your marketing approach.



Anyone who values outstanding design and seeks a budget-friendly flat pricing plan that stays the same regardless of how large your subscriber list grows. Additionally helpful is the fact that Flodesk is one of the fastest-growing email marketing systems available and is excellent for e-commerce companies.



A tool for email marketing and marketing automation, ConvertKit is primarily designed for YouTubers, professional bloggers, podcasters, and other web users who engage in content-based activities.

Despite being a newcomer to the emailing software market, Convertkit distinguishes out for its extensive capabilities that are both strong and simple to use.

Using this tool, you can automate the sale of products and services, construct landing pages to market your products, collect contact information to grow an email list, send emails, and plan email sequences.

ConvertKit features include:

  • A visual email builder with pre-made templates and open access to a picture library
  • Tools for making sales pages, link pages, and landing pages
  • A custom domain name can be connected to your ConvertKit profile.
  • A maker of registration forms
  • Reports
  • Free opt-in incentives are sent in welcome emails.
  • Segmentation list
  • Autoresponders and automated email
  • With the help of ConvertKit Commerce, you can easily sell digital products from email newsletters.
  • You might publish a paid newsletter.


It’s difficult to deny the benefits of the ConvertKit Creator Plan if you’re a creator. Your emails will reach subscribers’ inboxes with a high deliverability rate, and if you ever have a question or run into a problem, there is an outstanding, helpful support staff ready to assist you. Additionally, you have access to tools that you will need.

And the fact that you’re not alone is amazing. ConvertKit has established a large network of professional and well-known creators who may uplift and inspire you with their stories, performances, and other materials.



The fact that Aweber is still around after all these years demonstrates the market’s resiliency. Aweber makes email marketing for small businesses easier by providing them with all the tools they need to expand their contact lists by delivering the finest emails in a matter of minutes.

Primary features of Aweber include:

  • With only a few clicks, create your automation by selecting from a list of pre-built email campaigns.
  • To boost your marketing initiatives, seek assistance from Aweber Certified Experts.
  • Free list migration from another email service provider to Aweber.
  • To ensure that all of your emails are delivered to the correct recipients, manage your list easily.
  • Utilize its mobile app to create signup forms, arrange newsletter content, and track data.


Aweber offers the ability to easily construct responsive landing pages, send amazing emails, send immediate push alerts, load and manage contacts, and evaluate outcomes without having to be a tech whiz. It also offers award-winning 24/7 US-based customer service. Aweber collaborates with more than 1,000 software partners, enabling users to integrate easily with the tools and services they need to run and expand their businesses.



Whether you’re searching for a less expensive option or not, GetResponse is one of the leading players in the email marketing market. GetResponse aims to provide an all-in-one environment for email marketing and customer service. You can access pre-made autoresponder workflows, send one-time broadcasts, and design continuous email campaigns.

Numerous powerful segmentation tools, a plethora of available templates, and a variety of trigger email possibilities are all available. With GetResponse, you can also gain access to outstanding email statistics and analytics that help you better understand what your consumers want from you. Even eCommerce options, landing sites, and webinar hosting are available.

Features of GetResponse include:

  • Automated emails and emails sent in response to triggers
  • Emails specific to transactions
  • Support for analytics and reporting
  • Outstanding e-commerce capabilities
  • Signup forms and landing pages
  • Sales channel assistance
  • Hosting Webinars
  • Fully customized models
  • Numerous ways to manage accounts


If you’re searching for a comprehensive marketing and relationship-building service, GetResponse might be a suitable fit for you. This solution includes advanced automation options, segmentation, and account management tools. You get a great funnel solution on top of the outstanding webinar functionality.

Final Words

It’s more difficult than it seems to select the best email marketing software on a tight budget. There are so many choices available. You require a platform to manage your customer relationships, design workflows for the customer journey, track ROI and give vital customer insights in order to develop a high-impact email marketing strategy for how users interact with your company.


It’s simple to select the light version of any email marketing package when looking for ways to save money, but keep in mind that thorough research is essential. While finding something within your means is important, choosing the proper set of features is also important. No business can afford to reduce the budget for its marketing initiatives.