A sales playbook isn’t just a guidebook for sales team. It is the one-stop solution for varied challenges they face during conversions.
What better it could be than having a seasoned assistant to close deals! Yes, sales playbook facilitates you with the right strategies, plans to win prospects. This playbook gives a higher lead acceptance rate and connects with prospects more likely to convert. Thus, saving time of sales representatives to focus on other crucial activities that lose focus whilst chasing wrong prospects.
Why Organizations Integrating Sales Playbook?
- 42% of top companies use a sales playbook
- Sales playbook users have 3.9% better CRM adoption
- Teams that use a sales playbook have a 33% increased chance of winning rates more than 50%
- Organizations believe that 54% of sales reps who use Playbook would meet goals.
Social Selling Playbook Stats:
- 71% of Companies believe data-driven insights drive sales
- 25% of Sales leaders stated that strategic conversation driving sales is useful
- 78% of Companies reported that strategic conversation driving sales is necessary for success.
- 72% of Companies found that tech-savvy sales reps are likely top performers.
How Sales Playbook Helps in Efficiency?
- In outbound sales (recorded in the playbook), 48% of customers enjoy interacting with bots.
- There is a 3.9% increase in deal size with the sales playbook.
- 15% increase in win rates with an aligned sales & marketing team.
- 81% of sales reps believe connected data view across the customer journey helps.
What To Include in a Sales Playbook?
- Sales Strategies
- Sales Process Stages
- Conversation Plan
- Sales Tactics
Benefits Of a Sales Playbook:
- Better alignment of different teams with sales team.
- Increased sales and profit
- Reduction in sales cycle
- Streamlined communication
Conclusion:
Sales playbook would make work easier for the entire sales workforce. It would help close a good number of deals and increase revenue.