- September 27, 2024
- Posted by: admin
- Category: Infographics
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Most Important Email Marketing Stats
- Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).
- Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).
- 93% of B2B marketers utilize email for content distribution (CMI).
- Mobile devices account for 41% of email opens (HubSpot).
- Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).
- Email marketing outperforms other strategies by 40% in customer conversion rates.
- Email marketing is primarily used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). (Hubspot)
Email Subject Line Statistics
- 69% of recipients label emails as spam based solely on the subject line (Invesp).
- 82% of marketers limit email subject lines to 60 characters (Convince & Convert).
- Subject lines with 6 to 10 words see a 21% open rate (SuperOffice).
- The word “Newsletter” in the subject line reduces open rates by 18.7% (Invesp).
- Urgent and exclusive subject lines can improve open rates by 22% (Invesp).
- Including an emoji in subject lines can boost click-through rates by 28% (Litmus).
Email Segmentation and Personalization Statistics
- Personalized emails have an average open rate of 18.8%, compared to 12.1% for non-personalized emails (Statista).
- Segmented email campaigns led to a 760% revenue boost (Campaign Monitor).
- 66% of marketers tailor emails using age data.
- Segmentation increases email open rates by 39%, with revenue, deliverability, and leads up by 24%, and transactions rising by 18% (Superoffice).
- Over 80% of customers are more likely to purchase after a personalized experience (Litmus).
B2B Email Marketing Statistics
- 73% of B2B marketers find email the most effective way to reach prospects.
- 77% of B2B buyers prefer email as their main contact method.
- 93% of B2B marketers use email for content distribution.
- 64% of B2B marketers utilize email automation.
- The average B2B email open rate is 15%.
- 64% of company emails use personalized dynamic content.
- B2B marketing emails have a 23% higher click-to-open rate than B2C emails (Backlinko).
Email Automation Statistics
- Automated emails drive 320% more revenue than non-automated ones.
- 49% of companies use some form of automation in their email campaigns.
- 64% of B2B marketers leverage email automation (MarketingCharts).
- The top benefits of email automation are:
- Saving time (30%),
- lead generation (22%), and
- increased revenue (17%) (GetResponse).
Email AI Usage Statistics
- 95% of marketers using generative AI for emails find it “effective,” with 54% calling it “very effective” (HubSpot, 2023).
- 41% of marketers report AI drives higher email campaign revenue (Litmus).
- AI has improved click-through rates by 13.44% (Returnpath).
- 10% of email marketing teams currently use AI for email copywriting (Litmus).
Email Marketing Statistics & Benchmarks by Industry
Technology Services
- Open Rate: 21.25%
- Click Rate: 3.22%
- Bounce Rate: 9.46%
Retail
- Open Rate: 33.57%
- Click Rate: 1.11%
- Bounce Rate: 8.41%
Dining & Food Services
- Open Rate: 38.58%
- Click Rate: 0.98%
- Bounce Rate: 10.01%
Real Estate
- Open Rate: 34.91%
- Click Rate: 1.33%
- Bounce Rate: 13.67%
Education
- Open Rate: 40.91%
- Click Rate: 2.41%
- Bounce Rate: 9.44%
Source: Hubspot, Litmus, Statista, Convince & Convert, SuperOffice, Invesp, CMI, ReturnPath, MarketingCharts, Statista