Data-Driven B2B Email Marketing: Insights and Stats for 2024 [Infographic]

The State of B2B Email Marketing in 2024: Essential Stats for Marketers - Infographics

Most Important Email Marketing Stats

  1. Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).
  2. Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).
  3. 93% of B2B marketers utilize email for content distribution (CMI).
  4. Mobile devices account for 41% of email opens (HubSpot).
  5. Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).
  6. Email marketing outperforms other strategies by 40% in customer conversion rates.
  7. Email marketing is primarily used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). (Hubspot)

Email Subject Line Statistics

  1. 69% of recipients label emails as spam based solely on the subject line (Invesp).
  2. 82% of marketers limit email subject lines to 60 characters (Convince & Convert).
  3. Subject lines with 6 to 10 words see a 21% open rate (SuperOffice).
  4. The word “Newsletter” in the subject line reduces open rates by 18.7% (Invesp).
  5. Urgent and exclusive subject lines can improve open rates by 22% (Invesp).
  6. Including an emoji in subject lines can boost click-through rates by 28% (Litmus).

Email Segmentation and Personalization Statistics

  1. Personalized emails have an average open rate of 18.8%, compared to 12.1% for non-personalized emails (Statista). 
  2. Segmented email campaigns led to a 760% revenue boost (Campaign Monitor). 
  3. 66% of marketers tailor emails using age data. 
  4. Segmentation increases email open rates by 39%, with revenue, deliverability, and leads up by 24%, and transactions rising by 18% (Superoffice). 
  5. Over 80% of customers are more likely to purchase after a personalized experience (Litmus).

B2B Email Marketing Statistics

  1. 73% of B2B marketers find email the most effective way to reach prospects
  2. 77% of B2B buyers prefer email as their main contact method. 
  3. 93% of B2B marketers use email for content distribution. 
  4. 64% of B2B marketers utilize email automation. 
  5. The average B2B email open rate is 15%. 
  6. 64% of company emails use personalized dynamic content
  7. B2B marketing emails have a 23% higher click-to-open rate than B2C emails (Backlinko).

Email Automation Statistics

  1. Automated emails drive 320% more revenue than non-automated ones.
  2. 49% of companies use some form of automation in their email campaigns.
  3. 64% of B2B marketers leverage email automation (MarketingCharts).
  4. The top benefits of email automation are:
    1. Saving time (30%),
    2. lead generation (22%), and
    3. increased revenue (17%) (GetResponse).

Email AI Usage Statistics

  1. 95% of marketers using generative AI for emails find it “effective,” with 54% calling it “very effective” (HubSpot, 2023).
  2. 41% of marketers report AI drives higher email campaign revenue (Litmus).
  3. AI has improved click-through rates by 13.44% (Returnpath).
  4. 10% of email marketing teams currently use AI for email copywriting (Litmus).

Email Marketing Statistics & Benchmarks by Industry

Technology Services

  1. Open Rate: 21.25%
  2. Click Rate: 3.22%
  3. Bounce Rate: 9.46%

Retail

  1. Open Rate: 33.57%
  2. Click Rate: 1.11%
  3. Bounce Rate: 8.41%

Dining & Food Services

  1. Open Rate: 38.58%
  2. Click Rate: 0.98%
  3. Bounce Rate: 10.01%

Real Estate

  1. Open Rate: 34.91%
  2. Click Rate: 1.33%
  3. Bounce Rate: 13.67%

Education

  1. Open Rate: 40.91%
  2. Click Rate: 2.41%
  3. Bounce Rate: 9.44%

Source: Hubspot, Litmus, Statista, Convince & Convert, SuperOffice, Invesp, CMI, ReturnPath, MarketingCharts, Statista