- December 8, 2021
- Posted by: Christina Milian
- Category: Email Newsletters
Christmas is the most wonderful time of the year. It is a season full of joy, nostalgia, and generosity. every year Christmas is being celebrated with utmost excitement, and it is that time of year again where Christmas newsletter ideas start rounding up from your favorite brands. But, this year rather than following and sending out the same old Christmas email to your subscribers, try sending them something creative and innovative that can attract their sight and keep looking for your newsletter every year.
Here are a few Christmas newsletter ideas that you can adapt to design your Christmas email. Soon the Christmas will be here and once again we all will be celebrating and decorating our houses to the festive tunes. However, before that, you might want to get your email newsletter strategy in order to add to the joy of festivities. whether it’s just a simple seasonal greeting card or sending a Christmas newsletter to your subscribers, both can bring a host of benefits and nurture the relationship between you and your customers
Here are a few content ideas we’ve put together to get your December emails ready to send out,
- Christmas newsletter ideas to boost your sales
- Editorial based Christmas newsletter ideas like blogs, media, small businesses
Boost your business by incorporating these Christmas newsletter ideas
Christmas is the most important time of the year for most e-commerce companies and other businesses selling online, here are a few ideas that you can incorporate to design your Christmas newsletter. These ideas will enhance your holiday marketing strategy and help boost your sales:
- Attractive offers should be at front and center
Holiday and festive seasons like Christmas are the ideal time to send out discounts and promotions because customers tend to shop during this season not just for themselves, but also for their friends and family.
That’s why it’s crucial to communicate properly to reflect those special offers in all of your seasonal emails. The more eyes you get on your email the more you will boost your sales.
- Encourage multiple buying through holiday promotions
Remember, to boost your sales and increase the average cart size create promotions that will increase ROI exponentially. For example: buy 1 get 1 free, or buy 2 get 1 free, this will generate more traffic and conversions which you can get from other promotions.
There are a few ways you can increase the multiple purchasing this holiday season:
- Complementary products can be highlighted
- Offer bundles of discounts
- Give shoppers a free shipping discount on a ceratin cart value
You can also stick to the discount codes, and product category sales the traditional way of promoting sales. However, this may slow up your growth and other competitors can outrun in this case.
- Eliminate late deliveries
Shoppers exclusive shop for Christmas and expect their orders to be delivered before or on the day of Christmas but not after that. Make sure you provide all the shipping time and details to the customers to give them a fair idea of when can they receive their product ordered, including newsletters that make customers feel more comfortable buying from your store. So, be your shoppers’ Christmas savior this year! Make them happier by reassuring them that their carefully curated gifts will make it under the tree in time for Christmas.
- Provide gift ideas to your customers
Segmenting your e-mail list effectively during the holiday season can bring a lot of benefits. sending out promotional e-mails to your subscribers can boost your sales. For example: receiving a promotional e-mail for men’s perfumes is not going to make your wife or girlfriend happy as you cannot find the right gift. So, dedicate your space to the Christmas newsletter to educate your customers on the perfect gift.
Your gift advice to your customers will provide a welcome dose of assistance to your customers.
- Give your subscribers some incentives like free resources.
Holidays are always special, and most brands try to make them more special by rewarding their subscribers. Generally, they put some of their items on sale, offer a special coupon code, or sometimes offer a site-wide sale.
But if you want to do something different from other brands, beat their bounteousness.
Offer your customers some real gifts that they will enjoy, such as
- An eBook or some other gated content based on your niche.
- Any activity or game they can download
- Brand drapery
Such gifts will not cost you much but will make your subscribers happy. Make sure your brand message is well reflected in your gift, and it offers good value to your consumers.
- Increase your marketing pressure during holidays
If you want to get the most out of the holiday season, enhance your marketing efforts during the holiday season. You can increase the newsletter frequency. This makes sure that maximum shoppers receive your message when they start looking for gifts.
But now the question is how you can enhance your marketing pressure?
Besides enhancing the number of emails during holidays, you should also encourage shoppers to buy things. There are several ways you can do this:
- Make use of a copy that offers your readers the “fear of missing out.”
- Insertion of the countdown to Christmas in your mails.
- Your promotions must be time-bound.
- To make your campaigns effective, try using the campaigns in combination.
Below is an example of a Christmas newsletter that uses FOMO – inducing holiday subject line.
Gift. Last Chance. Open This – A subject line creates a sense of urgency for opening the email.
- Editorial Christmas Newsletter ideas your subscribers will love
Most businesses consider an email newsletter as just a newsletter. They use it to communicate their updates and keep their consumer or their subscribers associated with their business. In such a case, you get maximum benefits if you include an editorial approach while creating a Christmas Newsletter. Even though you don’t want to boost your sales and revenue in your holiday emails, but there are certain things you must keep in mind.
Look at some of the best Christmas newsletter examples you can use as inspiration and some tips to keep your content on the right track.
- Strengthen client bonds with your Christmas newsletter
String consumer bonds are a must for maximum businesses. Or else, your buying funnel is similar to a rotating door, and you can never have deep consumer loyalty, brand identification, and recurring consumers. Try to reach out to your consumers with a simple message of gratefulness that helps make your current relationship with your consumer strong.
Below are a few ideas for your December newsletter that will assist you in getting more fans for your brand:
- Send a message wishing a happy New Year to your customers.
- Reaffirm the mission of your business and update your customers about new things.
- A thank you message for your consumers for showing loyalty.
Take some time to connect with your consumers on personal and genuine levels rather than focusing only on sales. This can do wonders for your consumer bonds for the upcoming year.
Here is one of the best Christmas newsletter examples:
Want more tips on using email to strengthen customer relationships? Check out our blog post on relationship marketing with emails.
- Add some relevant humor to your email.
Everybody loves to have fun and laugh. So, you can add something funny in your newsletter that your customers would love to go through and enjoy.
Below are a few ways through which you can add some fun into the subject lines and copy of your email:
- Make use of wordplay, puns, and jokes.
- Utilize the subject line for telling a joke and add a punchline in the body of your email.
Grab the attention of your reader about some Christmas classics such as
- National Lampoon Christmas vacation
- Love actually’
- Die Hard
End with a fun and crafty CTA that summarizes the whole email well. Never make a mistake by writing some hilarious copy and finishing on boring “Buy Now” line.
Try to know about your buyer’s choice and do some research. You can also test the email subject lines to determine which one works best for your customers.
- Put some light on the previous year and talk about future endeavors
Christmas and New Year’s Eve are a time that comes towards the end of the year. It is the best time for your business to review the whole year and talk about all successes with your audience. What can be better than communicating this other than your Christmas newsletter, as it is the last communication before the start of New Year.
These approaches are best for all non-profits with a firm mission and use their newsletter to share all their progress towards goals. You can go through our guide to email marketing for non-profits for more tips.
Nevertheless, a Christmas newsletter can also be one of the best ways for showcasing all success that your business has obtained throughout the year. When you reflect on the past year’s achievements, it becomes a segue for discussing your plans. This is one of the best strategies as it offers your consumers a feeling that they are a vital part of your business and generates a sense of exceptionality.
With these varied ideas for designing your Christmas newsletter, you can look forward to the joy of the holiday season without worrying about your email marketing strategy!