Blog

It is a general sentiment in the business world that 2025 will be full of uncertainties and many unknown variables. But behind it all, there is the desire to break through and have a better year than the previous one. 2020 has turned the normal way of doing business upside down. Live, physical, face-to-face. These […]

Businesses are trying to enhance their business strategy and putting all their efforts into making it better. In an attempt to know which approach is best. It is common to not get a response while sending emails to your clients, there is nothing to wonder about as the average rate of consumer survey response is

Customers nowadays are demanding and expecting more relevant and customized content for their business not only online but also offline. In order to meet these expectations, marketers are leveraging email personalization to migrate towards 1:1 involvements but exceed customer expectations and keep them away from all kinds of competition. “Personalization – it is not about

Over the years, a lot has been changed for email. From just sending a message to businesses using it as the most cost-effective way of direct marketing. According to reports, more than 80% of SMEs depend upon email marketing for their primary customer acquisition channel. With the advent of digitalization, the incoming of data through

It isn\’t easy to find leads for your business when you own a business. Building a lead generation funnel for your new business can be intimidating, especially when you\’re selling a product or service. So, When you own a business, it\’s difficult to find leads for your business. “Making your prospects feel like they have

The importance of a Multi-channel approach is unhidden, and most organizations know it. However, only a few believe they’ve successfully implemented one. Nowadays, every individual is engaged on numerous media platforms and devices daily making it more challenging for marketers to provide a consistent customer experience. To keep the customers consistent across these channels marketers

Best family time, superb food platters, and something interesting on Television – yes, Thanksgiving season is here. As families all over the world get ready to shower their love and appreciation for their loved ones, businesses, as well as brands, are not far behind as well. For many years, Thanksgiving has been one of the