What is Omnichannel Marketing?

Omnichannel marketing is a customer-centric strategy that delivers seamless, integrated experiences across multiple marketing channels, both online and offline. Unlike multichannel marketing, omnichannel connects all touchpoints into a unified system, enabling personalized experiences based on prior interactions.

Research shows campaigns using three or more channels, including direct mail, social media, and email, generate a 287% higher purchase rate than single-channel campaigns. This integrated approach ensures consistent engagement throughout long B2B sales cycles, allowing marketers to reach customers when and where they prefer.