What is Direct Mail Marketing?

Direct Mail Marketing is a highly targeted advertising strategy that involves sending physical promotional materials such as postcards, letters, catalogs, or dimensional packages directly to potential or existing customers via postal services. Modern direct mail campaigns leverage data analytics, CRM integration, and variable data printing to deliver personalized messages to decision makers, ensuring higher engagement and relevance.

This channel consistently achieves strong response rates of 4.9% for prospect lists, significantly outperforming email marketing (1%) and paid search advertising (0.6%). The tangible nature of direct mail creates memorable brand interactions that cut through digital clutter. When combined with omnichannel marketing approaches, direct mail becomes an integral part of a cohesive marketing strategy that drives measurable business results.