If you’re in B2B sales or marketing, you know the deal: finding the right prospects is half the battle. Without solid, up-to-date data, you’re just shooting in the dark. That’s where B2B data providers come in—think of them as your secret weapon for building a killer pipeline. They give you verified contact info, insights into what your prospects are up to, and the tools to make your outreach hit the mark.
I’ve spent hours digging into the best B2B database providers out there, comparing what they offer, how they stack up, and what real users say. This guide breaks down the top 10 for 2025, with practical tips on picking the right one for your team. Whether you’re after high-quality B2B data, global reach, or budget-friendly options, I’ve got you covered. Let’s dive in.
What’s a B2B Data Provider, and Why Should You Care?
A B2B data provider is a company that hands you a treasure trove of business contact info – emails, phone numbers, company details, you name it. They pull this data from legit sources, clean it up, and make sure it’s ready to plug into your CRM or marketing tools. The best ones follow strict rules like GDPR and CAN-SPAM, so you’re not stuck dealing with bounced emails or legal headaches.
Why bother? Because good data saves you time, money, and a whole lot of frustration. Instead of manually scraping LinkedIn or guessing email addresses, you get a ready-made list of decision-makers who fit your target. Plus, the top data vendors throw in extras like buyer intent signals (who’s ready to buy?) and technographic data (what tech they use), which can make your pitch way more effective.
Why You Need One
- More Leads, Faster: Get straight to the decision-makers without wasting time.
- Better Accuracy: Verified B2B sales data means fewer dead-end emails.
- Smarter Campaigns: Use firmographic data providers to target specific industries or company sizes.
- Global Expansion: Tap into international B2B data for markets like Europe or Asia.
- Cost Savings: Stop chasing bad leads and focus on what works.
How to Pick the Right B2B Data Provider
Not all data providers are created equal. Before you commit, here’s what to look for:
- Accuracy: Aim for 95%+ deliverability. Outdated data is a waste of money.
- Volume: You want millions of contacts to scale your outreach.
- Compliance: Make sure they follow GDPR, CCPA, and other data laws.
- Integrations: Check if it plays nice with your CRM (Salesforce, HubSpot, etc.).
- Pricing: Look for free trials or flexible plans that fit your budget.
- Support: 24/7 help can save you when you’re stuck.
- Data Types: You’ll need firmographics, technographics, and intent data for maximum impact.
Pro tip: Ask for a sample dataset to test the waters before signing up.
The Top 10 B2B Data Providers for 2025
Here’s my roundup of the best B2B data providers based on features, pricing, and what they bring to the table. I’ve included real-world insights to help you decide.
1. Prospect Wallet
Prospect Wallet is a go-to for businesses needing a high-quality B2B leads database without breaking the bank. They’re known for delivering customized, compliant datasets that work across industries, from tech to healthcare.
What They Offer:
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- Over 50 million+ verified contacts.
- GDPR and CAN-SPAM compliant data.
- Tailored data fields for laser-focused targeting.
- Easy integration with CRMs like Salesforce.
Pricing: Custom quotes; free sample available.
2. ZoomInfo
ZoomInfo is the big name in B2B data platforms, and for good reason. With a massive database and AI-powered tools, it’s a favorite for enterprise teams looking to scale.
What They Offer:
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- 500 million+ contacts, 100 million+ company profiles.
- Buyer intent and technographic insights.
- ZoomInfo Copilot AI for smarter outreach.
- Integrates with Salesforce, HubSpot, and more.
Pricing: Starts at – $1,000/year for 5,000 credits; free trial offered.
3. Cognism
Cognism shines for teams targeting Europe or needing GDPR-compliant data. Their focus on verified phone numbers and intent signals makes them a solid pick for global campaigns.
What They Offer:
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- 87% accuracy on mobile numbers.
- Intent data powered by Bombora.
- Chrome extension for LinkedIn prospecting.
- GDPR and CCPA compliance.
Pricing: Custom plans; free data sample available.
4. Apollo.io
Apollo.io is a budget-friendly B2B data list provider that combines lead gen, outreach, and CRM enrichment. It’s perfect for startups or small teams.
What They Offer:
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- 250 million+ contacts across 60 million companies.
- 200+ data points, like revenue and funding.
- Multi-channel outreach (email, phone, LinkedIn).
- Free plan with 1,200 email credits/year.
Pricing: From $49/user/month.
5. Lusha
Lusha makes prospecting easy with real-time B2B sales data and a user-friendly Chrome extension. It’s a great fit for teams who live on LinkedIn.
What They Offer:
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- 150 million+ business profiles.
- Filters for industry, job title, and location.
- Browser extension for quick data grabs.
- Free plan with limited credits.
Pricing: Starts at $36/user/month.
6. UpLead
UpLead is all about simplicity and accuracy, with a 95% deliverability guarantee. It’s a solid choice for SMBs looking to scale outreach without complexity.
What They Offer:
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- 160 million+ contacts in 200+ countries.
- Real-time email verification.
- CRM integrations (Salesforce, HubSpot).
- 7-day free trial.
Pricing: From $99/user/month.
7. Seamless.ai
Seamless.ai uses AI to hunt down B2B company data in real time, making it a favorite for solo founders and small teams on a budget.
What They Offer:
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- 1.9 billion+ contact and company records.
- Chrome extension for LinkedIn and websites.
- Automated list building and enrichment.
- Free plan with credit limits.
Pricing: Free tier; paid plans vary.
8. RocketReach
RocketReach is a heavy hitter for data service providers, with 700 million+ profiles and a focus on niche industries like healthcare and tech.
What They Offer:
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- 90-98% accuracy on emails and phones.
- Buyer intent and bulk lookup tools.
- Chrome extension for fast prospecting.
- Integrates with Salesforce and HubSpot.
Pricing: From $39/user/month.
9. 6sense
6sense brings AI to the table, focusing on buyer intent and account-based marketing. It’s a premium pick for enterprises with complex needs.
What They Offer:
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- AI-driven account scoring and intent data.
- Free plan with 50 credits/month.
- Chrome extension and CRM integrations.
- Targeted ad capabilities.
Pricing: Custom pricing via demo.
10. Lead411
Lead411 stands out for its unlimited B2B sales data and 96% deliverability. It’s a great option for teams needing scalable, no-fuss data.
What They Offer:
- Unlimited data with no hidden fees.
- Triple-verified data (AI + human checks).
- Chrome extension for LinkedIn and websites.
- 7-day free trial.
Pricing: From $99/user/month.
| Provider | Contacts | Standout Features | Pricing | Free Trial |
| Prospect Wallet | 50M+ | GDPR-compliant, custom data | Custom | Sample |
| ZoomInfo | 500M+ | AI insights, intent signals | $1,000+/year | Yes |
| Cognism | 100M+ | EMEA focus, GDPR-compliant | Custom | Sample |
| Apollo.io | 250M+ | Multi-channel outreach | $39+/month | Yes |
| Lusha | 150M+ | Browser extensions | $36+/month | Yes |
How Sales and Marketing Teams Win with B2B Data
Good B2B data management can make or break your campaigns. Here’s how the right data vendors help:
- Pinpoint Your Audience: Use firmographic data providers to zero in on specific industries or company sizes.
- Close Deals Faster: Buyer intent data lets you pitch when prospects are ready, boosting conversions by up to 3x.
- Go Global: International B2B data opens doors to markets like Asia or Europe.
- Keep Your CRM Clean: Regular updates from data providers ensure your database stays fresh.
Fun fact: The B2B data market is growing fast – experts predict a 10.5% CAGR, hitting $10.7 billion by 2025. That’s because businesses are leaning hard into data-driven strategies and AI tools.
The Bottom Line: Get More from Your B2B Data
Buying a contact list can feel like a gamble, but with the right B2B database provider, it’s a game-changer. Pick a provider with verified, compliant data and integrations that fit your workflow. This lets you focus on closing deals, not chasing bad leads. Want to take your sales to the next level? Check out Prospect Wallet’s B2B data services for tailored datasets that deliver results.
FAQs: Your B2B Data Questions Answered
1. What’s the best B2B contact database?
Prospect Wallet is a top pick, with 50 million+ contacts and AI-driven insights. Its firmographic data providers and intent signals make it a powerhouse for sales teams.
2. What’s a B2B data provider?
A B2B data provider gives you verified business contact info—like emails and phone numbers—to fuel your sales and marketing campaigns through data vendors.
3. Which is the best database company in India?
Prospect Wallet offers great international B2B data, but for India-specific needs, Data Axle stands out with strong firmographic data providers.
4. What’s a B2B lead database?
It’s a collection of business contacts, like decision-makers’ emails and phone numbers, sourced by data providers to drive lead generation.
5. What does a B2B lead mean?
A B2B lead is a potential business customer identified through B2B sales data, ready for targeted outreach by data vendors.
6. What’s a lead database?
A lead database holds prospect info, like contact details and behaviors, managed by data service providers to support your sales pipeline.
7. What’s a B2B CRM system?
A B2B CRM system organizes business relationships, integrating with B2B data platforms to enrich data and streamline sales.
8. What’s B2B storage?
B2B storage is secure data management for storing high-quality B2B data, provided by data service providers to ensure compliance and accessibility.