In any business, you will not have to look very far to hear about the talk of competition such as “the competitors just launched their new product,” or you have to remain relevant for competing.”
Yes, competition is significant, and it is like fuel for the business engine, but there is also some alternative energy. Make an entry to partnerships. It helps you to drive your business in the forward direction, but for that, you require a way to get your foot in the door. And you could do this through proper digital marketing strategy.
Readers and templates make a great combination. It’s like a healthy collaboration that motivates you to develop revolutionizing products bringing good changes in businesses and lives. As per research, a business collaboration method like partnership email enhances your company’s productivity.
Nowadays, when the whole world is bracing up for some new growth, the partnership helps in benefiting both.
Let us know the exact purpose of the partnership email.
- It enhances your business revenue
- Improves company productivity to 20-30%
- Braces your organization for new growth
- Revolutionize your products
- Grow brand awareness
- Widens your reach
- Engross new audiences.
A partnership email helps in striking up the conversation email with your required partner and preparing an offer they cannot refuse. A perfect partnership email is amiable, pertinent, and convincing to the receiver. Overall, it should be clear about what you are offering, what you hope to receive in return, and how the recipient will benefit from the partnership.
Varied Components of Partnership Email
After you have pointed down all of the goals you want to achieve, now it’s time to put them together. The exact content of your email might vary from one partner to another, but most of the partnership emails will have the same structure, such as
- An introduction/or a strong subject line
- A compliment or an identification
- A request
- An offer
- A conclusion along with a call to action
When you follow this format, it will not guarantee partnership but make sure that you are well understood and put your foot forward.
Now when you have got some idea on partnership email, here are a few examples that drive your business in a forward direction.
Partner Newsletter Examples
You might not have an idea of what precisely the partnership will entail, but you have thought of the company you want to work with, and you know what you wish to achieve. If you are thinking of collaborating with another company, then this template is a great newsletter example.
We’re going to kick things off with a very general interest query. Perhaps you don’t have a clear idea yet of what this partnership will entail, but you know what company you want to work with and what you want to achieve. If you want to collaborate with the other company brainstorm ways to make that happen together, this template for partner newsletter is for you.
1. Asking for a shout-out:
This template idea is more specified than the last template and a great example. Here you have an exact idea of what you are asking for a shout-out, and you know precisely why it is beneficial for your partner. All businesses have social media accounts so outreaching on these social media accounts helps.
2. Enquire for enduring product promotion and upcoming events:
Ongoing promotions are a more outdated kind of partnership but work exceptionally well for gaining a big audience for both parties. The road to an excellent promotional partnership is product synergy. When your products are too dissimilar, you will not acquire any adhesion. While writing an email for any ongoing promotion, ensure you focus on the overlapping of your audiences and how the promotion of each other can assist both of you in getting a piece of the pie. Inform them about the upcoming events with attention grabbing headlines or subject lines, which could arouse the interest to enquire.
3. Make a query for brand collaboration:
Brand collaborations are consistent efforts between two brands to create a product that will target a specified niche. This kind of partnership needs a high commitment from both sides. It is not like other kinds of alliances on the list, and you are most likely to generate a new product with this one. You will have a clear idea of what type of product you wish to make before sending an email. This is another crucial newsletter example.
4. Do not forget to follow-up:
Have regular communications with email recipients. A follow-up email for business collaboration can benefit both the organization by generating a positive impact on the recipient’s mind and pushing them to take the partnership plunge forward. While sending an email the sender should explain how the partnership can benefit both parties, the sender can also add some of the projects which the recipient can a take look into and make the right decision. It would improve the click through rates.
5. Asking for advertising with a brand not just digital marketing strategy:
Advertising with any brand is similar to an ongoing promotional partnership. But for the guide, when we are saying advertising, this means asking to rent a space or placing an advertisement somewhere else on the brand’s site, content, or social media. Because of all this difference, you are most likely to get ready to pay for ad space. With high quality images and right content you’ve an upper edge.
6. Asking another brand for joining a giveaway competition in email marketing:
Giveaway competitions are one of the best ways for growing brand awareness as they have two things that everybody loves: winning, discounts, sales, or giving away free stuff. But there is something else that people love more than free stuff, which is more of those free stuff. When other brands get involved in your giveaway, you can easily up the ante and generate a more significant winning pot for your visitors. To do another business to join a giveaway is quite tricky in some ways and is accessible in others. While on the one side, you are asking a company to offer something for free, and on the other hand, any innovative business will know how efficient a giveaway campaign can be and, supposing they can pay for it, will jump on board for a snap.
To enhance the success rate of this kind of email, ensure that the receiver better understands that they can commit as much or as little as per their wish. Execute social media posts wherever necessary and link the social media with email content; this would be beneficial as many businesses follow other businesses on these websites. Linking blog post in email content is one-step forward in attracting their attention towards your approach.
Also read: Why is it Important to Have Quality B2B Data?[Infographic]
Some useful tips for partnership email templates:
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Some useful tips for partnership email templates:
- Always mention your objectives in bullet-points as step-by-step content in the email makes your approach a result-oriented one
- Just like marketing campaigns has a timeline, Partnership emails should also be sent with a timeline as it can attract serious partners.
- Remember to show gratitude in your every email, as the other person is the decision-maker of the business, this can trigger the right emotion in the person’s mind. Small businesses, mid-sized or large enterprises, you should have specifically designed emails to arouse interest.
- Email marketing campaigns are always helpful and with short but useful business message (main message), you hit the nail on the head.
- You can even suggest them to subscribe to your newsletter through which you can send weekly newsletter which is a weekly round up to them. This way you can disseminate more information about your partnership strategy in email marketing. A weekly newsletter with the updates would make your business attractive and with an unsubscribe link attached, you give them an option to unsubscribe whenever they wish for. It improves your credibility and you’d have a successful newsletter. Create newsletters with helpful content so that your business becomes a go to person.
- Create vibrant images or visual content with a personal touch, it makes a difference in email marketing strategy. A creative process with the recent blog posts is a valuable content in email message. When the reader gets the latest information, it hooks them to read more about the service.
- Aim for the dynamic content, newsletter design, to attract more readers or target audience and increase engagement through email marketing. Seeking partnership needs trust so build the same rapport with them, inform them about product launches or new features, news articles, product features in email promotion, company news, industry news. Inform them about the upcoming webinars, training opportunities for professionals in email marketing. This would make them feel valuable and make them engaging partners. Showcasing them behind the scenes scenario would also be an engaging content.
Does reaching out on personal email address helps?
The fact is you will not hear from the maximum number of people whom you reach out to. Never take it personally and always use friendly tone to draw reader’s attention. In desperation never reach out on personal email address, professional life should be maintained. Look for new prospects or target audience and send personalized emails in all email marketing campaigns, and surely there would be increase of click through rates. Maintain consistency and have valuable content with weekly newsletter or monthly newsletter, and you will be well on your way with all of these partnership email templates.
Just weekly newsletters isn’t the perfect strategy, influencer marketing and partnerships have huge potential for enhancing your audience reach, increase engagement and promoting the brand on up to date basis. One of the best ways for contacting influencers is by sending emails in which curated content includes partnership email templates with real life examples. When you have regular communication with best curated content, it leads to gradual success. Most influencer marketing is done on Youtube channel, create video content for broader outreach. Promote your upcoming event in every platform to be on the limelight and add new subscribers. Consistent branding, partner newsletters, recent newsletter edition should be a part of strategy in email campaigns.
Drive inventions, streamline your operations and obtain measurable outcomes with partnership email templates.